We have both worked for brands and have experienced community management, so we had a good idea of how to promote our blog before we started blogging nearly a year ago now. However, in the wonderful world of web-marketing and blogging things change pretty fast. So most of the things we have learnt and use now we have learnt while blogging and making mistakes. Our blog and social media is getting quite important and hasn’t stopped growing since day one, so we thought we could sum up the key things to do and keep in mind to make a blog successful (if that is even a thing…).
Our best blogging tips
1. Get those two green SEO dots
SEO is really important, for any website. So if you have the opportunity to improve your SEO go for it! This will allow your blog to gain new visitors naturally. We are not SEO Queens, but by playing around with it for a few months we have been able to improve it. If you feel a little unsure about SEO you can find a lot of useful tips right here. Here are a few little tips we have found work:
- Make your URLs as short as possible
- Put your focus keyword at the beginning of your title (if possible)
- Link other posts in your new post
- Put the keyword in the first paragraphe of your post
- Repeat the keyword as much as possible in your post
- Put your keyword in the alt text of the photos
- Use different subtitles
2. Promote your hard work
The first step after creating a blog and posting something on it is to promote it. You will still get people reading your blog if you don’t, but if your main goal is to be seen you need to promote your blog. The simple way to promote it is through social media (plus it’s free). Use all platforms available that you feel confortable with, but don’t stick to one platform. There are so many out there, and the more the better!
3. Join Blogger Chats
Blogger chats happen on Twitter and are usually hosted by a different blogger each week, on a specific account. Joining these chats will give you exposure and will allow you to interact with other bloggers. As well as getting useful tips! You will soon learn that the world of blogging is a community, it isn’t about competition. Interacting with other bloggers will just help you grow in the best way possible and maybe make new friends. We follow a lot of chat accounts but our favourite are the GRL POWER CHAT, The Tea Cup Club & The Bloggers Hub. You can also find accounts that will RT your tweet if you tag them in it. This can really help boost your visibility, so have a little look around and spot the accounts that match your blog.
4. Interact with your followers & people you follow
There is nothing worse than having a ghost account where you only promote your blogposts, or having ghost followers (followers that never interact). So don’t become one of them. Social media, like it’s called, is a place where you are supposed to be social and interact with people. We learnt this the hard way. Not that we used our accounts just for promoting our posts, but at first we didn’t post much when it came to Twitter. After a few weeks we really got into it, and that is when our following really started to kick off.
5. Schedule tweets
A lot of us don’t have the time to post a tweet every hour. Real life somehow gets in the way! So to make sure you reach out to all your followers (or at least as much as one can) schedule tweets for the periods of the day you know you will not be able to promote your blogposts or other social media accounts. You can also schedule tweets during the nights if you have followers that are not in the same timezone as you. That way you won’t leave them out. They will still be aware of what is going on on your blog. You can use Buffer for free to start off. You get to schedule 10 tweets for free, and if you want more you can pay monthly to schedule more tweets.
6. Stay true to yourself
Don’t just use your social media to promote your blog. It is important to promote your work, and your followers probably follow you because they like your posts, but it’s important to also offer something else. Be personnel, post about things you like at the moment, share other blogs you like, talk about what is going on in your life, etc… Don’t post about things you think your followers will love but that you are not really into. Post about things you really like and enjoy. That way your followers will also get to know you and you will be able to bond with other bloggers.
7. Respect other bloggers
Therefor, if a blogger doesn’t write about topics you like, or doesn’t offer the same content as you, don’t treat them like they are less than you. Blogging is hard, because we put ourselves out there for everyone to see, so hate can really be a dangerous weapon. If you don’t like another blogger’s content just leave it at that. Only follow and interact with bloggers and people you like. There is no need for hate.
Also, don’t even think about using the “follow/unfollow” technique. It really drives people mad. Follow accounts for their content, not just for them to follow you back.
8. Check Your Analytics
Being active on social media is great. You will see results quickly. However, it is good to check your account analytics times to times, to see which posts have worked the most. Facebook pages have a built in analytics section you will find under “Insights”. For Twitter you can follow your analytics here. Bloglovin also has a little analytics section that gives you your ranking and the number of clics you have had on your posts.
9. Try new things
Don’t be afraid to try new things. Look at what others do, you can learn a lot by observing how successful bloggers work. We are not saying to copy them. But you might spot something that you do that is the problem. So don’t be afraid to try new things even if what you are already doing seems to work. Maybe something else you have in mind will bring even better results.
10. Keep track of your progression
Testing things out and checking to see if they work or not is a first step, but it’s best to keep track of your results. Keep a notebook where you will write your analytics down each month. That way you will be able to compare and see if your efforts are paying off or not and even spot the problem. Sometimes when we have our nose in something we can’t really see the global picture, so it’s good to be able to compare your results month by months to have a global picture.
You can find blogging planners that offer a record section. They can be pricey or maybe you just don’t want to spend money in something like that just yet, so I thought of you and put together this very simple analytics tracker to get you started (that you can see in the photos) 🙂
I hope you liked this post and that some things are useful to you. Other posts like this one will be up on the blog this year so stay tuned for more!
See you soon, love
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