Finding My Style On Instagram

Finding My Style On Instagram

Writing this post feels a bit weird. After all, after telling you of the dos and don’ts of Instagram or giving you advice on how to increase your following, I should know what I am talking about. Truth is, most of the time, I have no idea what I am doing. Not so literally. What I mean is, there is no strategy behind what I am doing on my own Instagram profile.

And sometimes, it bothers me. Comparison also does.

I have had this post in mind for quite a while but did not know how to write it. Not sure I know better now but I’ll give it a try.

I started Instagram back in 2015 after completing an internship in London. Although, I quickly understood the rules and used engagement as my main tool for growth. I never really focused on a theme for my feed. And when I did, I grew bored of it quick quickly.

If you have been following me since I started on the platform, you might have noticed. I started with colorful pictures then moved on to a super bright white feed. I ditched the brightness and went to a more colorful feed but with a filter that made the colors look a bit older. That lasted for a while. Until I moved to Glasgow. No more filters but flatlays only. And occasionally a picture of the city. When I moved to Manchester, I decided to go back to a super white feed. Everything had to be super white. Which was not sustainable. Buildings in Manchester are made of red bricks!

Until I went back home for the holiday and did a photoshoot with Kirsty. The pictures were natural, colorful, gorgeous. I loved it. No other word! There was no way I would alter these beautiful photos or make them look whiter. They were perfect as they were and will stay that way. So my feed went back all colorful.

And I genuinely loved it! I was super happy with my feed. For quite a while.

Just the prettiest and most colorful streets of Paris 😍

Une publication partagée par Marie (@whatcorinnedid) le

This questioning always comes in the same way. Every time I find a beautiful Instagram account, I start questioning my feed. And comparing. Which I know is confidence worst enemy and something I should not do! Ever. I just look at the beautiful picture, at the style, the colors, the filters.

I would be unhappy with my content even though I had loved it a minute ago. And would wonder. What if I changed my theme? Would my feed look better? How would my Instagram feed look like with that filter? With that kind of pictures? With that style?

Answer is, not like me.

That’s the conclusion. And took me a while to reach it. Beautiful Instagram profiles are here to inspire. They inspire me to do my best, to produce better quality content, to create something I will be proud of. Something that is me. Oh god, it took me so long to finally get that. Kirsty helped in reaching that conclusion.

My Instagram feed is colorful and a bit messy. That’s me, my signature, my style I guess. I like it the way it is. There is still loads of room to improve, and I am striving towards that. I want to make more outfit posts (because I like posing, yeah I know), to take more shots of London, to improve my food photography. So many plans and goals.

But at least I have found my style and I know how I want my pictures to be. And that helps massively! Having Kirsty around to photoshoot me also does! Anyone looking for a blogger bestie in London?

What about you? Have you struggled to find your style on Instagram? How long did it take you? Did you know straight away what you wanted? Have you ever had doubts? Did you change themes many times?

In case you want to follow on my Instagram, here it is!

Thank you for reading. I hope you liked this post.

See you soon,


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  1. January 10, 2018 / 6:50 pm

    Your pictures look beautiful! I have also struggled to find a theme and a rhythm with Instagram, but I think it’s a good idea to just do your own thing. I’m having fun with it and that’s what matters!

  2. January 11, 2018 / 2:30 am

    also new to instagram here and i think having your personality reflected in your account is what makes it unique!

  3. January 11, 2018 / 5:04 pm

    I relate to this post oh so much! It has taken me such a long time to find a style of imagery that I’m happy with on Insta, you’re absolutely right that the platform really does encourage comparisons to be made, not all of them healthy! I really like your colourful and quirky style, it’s a lot more fun to follow people with a feed like yours because you never know what’s coming next and it’s always nice the people you are following to surprise you!

    Abbey x

  4. January 11, 2018 / 5:08 pm

    Ooo I don’t think we follow you, we must correct that but drone hat we can see your photos are beautiful! We’re eveuthing food and we do try keep a little theme going but as we’re currently on holiday, we’re trying to incorporate some travel photos, so we feel we’re back to square one in finding out way on insta!

    Jessica & James | /

  5. January 11, 2018 / 5:18 pm

    Not going to lie, I find instagram really stressful. I don’t want to stress about a theme but then it bothers me if stuff doesn’t match and I end up with a theme and my theme is bright and quite white. But it’s winter in England. It isn’t bright or white. Then I end up back at square one and the cycle continues 😂

    I’m glad you’ve found what works for you! x


  6. Meera
    January 11, 2018 / 5:19 pm

    What beautiful photos! I generally just post random travel photos aha

    LoneTeenTraveller | Travel Fashion Lifestyle

  7. January 11, 2018 / 5:19 pm

    I understand what you mean about comparisons between other people’s content and your own. I’ve learnt so much by looking at other content, and hope to apply what I’ve learnt to take blogging to another level, but I would like to keep the things which are important to me.

  8. January 11, 2018 / 5:22 pm

    Hi , I love your IG feed its certainly colourful but not messy. My IG feed is dedicated to food and tea 😊.

  9. January 11, 2018 / 5:23 pm

    I adore colorful photos! So I’m glad you’ve gone that way! Being too restrictive takes the fun out of it for me. Enjoyed reading your process on the gram 🙂

  10. January 11, 2018 / 5:27 pm

    Back in 2013 i was super big on getting the right theme going, i had many different colour schemes and filters that i went though and it did look quite nice. However it did super annoy me when i took a picture and even when it was edited it didn’t quite match my theme. I came to realise that i’d rather have a mismatched theme and all my memories rather than a perfect feed. I stopped using instagram though and never got back into it, especially because of the stupid algorithm!

  11. January 11, 2018 / 5:28 pm

    Loved this post, so well written! Instagram is my worst enemy sometimes, I never stick to a theme so usually my feed looks messy and then I compare it to others which makes me feel rubbish! I’m enjoying it at the moment though, posting the photos which I want to despite being a victim to the algorithm! X

  12. January 11, 2018 / 5:39 pm

    I love your Instagram! I’ve stopped and started themes, changed my mind, felt so restricted at times, but right now I’m loving it. The algorithm is rubbish but I’ve told myself to stop caring, i think it can take a while to find your rhythm! Also, YES LETS GO FOR A BLOGGER COFFEE/AESTHETICALLY PLEASING HOT CHOCOLATE PLEASE!
    Hels xxx

  13. January 11, 2018 / 5:58 pm

    It’s so easy to get disheartened with Instagram so it’s great to hear that you’ve found your style and starting to enjoy using the platform. Your feed is great, I’ve hit the follow button too 😉

    Hope you continue to enjoy it and can’t wait to see what you bring to your feed 🙂

  14. January 11, 2018 / 5:59 pm

    Your Instagram feed is absolutely gorgeous!! So bright and colourful 💖 I have just given your photos some love and started following. I’m pretty new to it myself and feel slightly overwhelmed at all the pretty feeds out there! Although on the positive they do provide great inspiration 😘 xx

    Bexa |

  15. January 11, 2018 / 6:10 pm

    Lovely post! I think your feed’s bright and beautiful. And I agree with you every time you discover new one that are great with aesthetics you question yours. Lol I haven’t comforted mine together yet but I screenshot some for inspo and can’t wait to add you guys 😘☺️

    xx Lena |

  16. January 11, 2018 / 7:10 pm

    I switch between following a theme on my posts and just posting whatever I want and it just gives me that little more freedom, although I have been tempted to start up another account where I can just post whatever I want, whenever I want…especially the lower quality selfies I take on my phone.
    Alicia x

  17. January 11, 2018 / 7:22 pm

    I really enjoyed reading this. I find that my feed goes through phases too, it’s currently got quite a few flay lays on and before that it has really bright pictures. I guess I wouldn’t say I have a theme, I just post pictures I like when I want to and sometimes there just to happens to be a pattern to that x

  18. January 11, 2018 / 8:06 pm

    Yes. I love this.
    So, I’m fairly new to Instagram and weirdly doing better than I probably should. I love colours and I stuck with them for a while and now I think I actually started a theme without really meaning to?
    I don’t like themes, especially cause I feel like every blogger chooses to go for white and they all lose their personalities that way? Don’t get me wrong, there are some that I truly love, but those are people that stay true to who they are through their pictures. I just don’t see the point when people do it just to look like the more popular blogger.

    Great post, hope I made sense!

    Sil x

  19. January 11, 2018 / 8:32 pm

    Sticking to a theme is over rated! I try it every once in a while and am happy when I accidentally post something that goes really well with another recent post but a good picture is a good picture! You have some great ones!- x

  20. January 12, 2018 / 9:40 am

    I really enjoyed reading your post. I loved your honesty. I think your Instagram is great and unique. Don’t change it for anyone besides yourself.

  21. January 12, 2018 / 9:47 am

    Instagram becomes more and more challenging! My feed is colourful and messy most of the time, and my inspiration depends on my mood!

  22. January 12, 2018 / 10:49 am

    I was just thinking about this yesterday, I’m seriously thinking of just starting my instagram all over again because my feed is total crap, not even lying and I think I need to find a strategy and also find my style. Do you think it would be safe to start a fresh, keeping in mind I really don’t have many followers.

  23. Rohini
    January 12, 2018 / 10:52 am

    I follow a lifestyle blogger . she has a theme and over a period of time it started getting boring because you already know what to expect and it kind of repeated styles with clothes and accessories with minimal variation , not sure if I really like it 🙁

  24. January 12, 2018 / 11:49 am

    Your IG feed is BEAUTIFUL. Mine is so haphazard, but that’s what makes my IG, my IG. I’m a very haphazard woman, so it fits. The only “theme” I’ve ever done was an all Bookstagram account and it lasted a short period, THAT’S where I started comparing myself. So I left and focused on my main account.

    I love your style and you are SO beautiful.

  25. January 12, 2018 / 12:09 pm

    I am still looking for my own style. Questioning myself sometimes whether is it right or wrong to do this or that. No matter what style is it, consistency is the key :-).

  26. January 12, 2018 / 1:47 pm

    You have some great photos here. I guess mine would be described as messy. I don’t stress about color scheme or any of that. I post what I like!

  27. January 12, 2018 / 2:54 pm

    Instagram is the one social profile that I find the hardest to deal with. I’m working on it, slowly, but having to style it, etc just makes it not as authentic as say Facebook.

  28. Jay Colby
    January 12, 2018 / 4:35 pm

    Finding our own style on Instagram is similar to life. When everyone tries to be the same we loose individuality we become all in the same. I think your Instagram is unique and great expression of who you are.

  29. January 12, 2018 / 6:17 pm

    I know the feeling, and sometimes it’s tough with sponsored posts to have it match your style on Instagram. Glad you were able to find something that works for you.

  30. January 12, 2018 / 6:43 pm

    You do have some pretty picture perfect posts. That row of colored houses is so pretty. I like the variety I see on Instagram from one person to the next.

  31. January 12, 2018 / 7:50 pm

    I to do the questioning. It is hard to not compare with others.

  32. January 12, 2018 / 8:06 pm

    Great post. I haven’t really used Instagram for my blog but I feel I should do more and will definitely spend a while figuring out what to include.

  33. January 12, 2018 / 8:16 pm

    I absolutely love your your feed. All the photos are beautiful. I’m definitely still searching for my style on Instagram. I’ve been working really hard on it and I hope it’ll pay of. x

    Antonia || Sweet Passions

  34. January 12, 2018 / 8:19 pm

    It’s great when you get a style/theme that’s definietly you. I love your feed, it’s so stunning. I often question mine but I’ve learned to stick to what I like and not subcome to my inner voice telling me I need to change it to fit. Our lives change and so do interests so it makes sense to go with what you want rather than be stuck to one thing. Loved this post.

    Jordanne ||

  35. January 12, 2018 / 8:29 pm

    I honestly just don’t bother with a theme on Instagram, I can’t keep up with it! I just post what I want, when i want now as otherwise I feel like I’d post about once a month haha! With the way Instagram is heading aswell I doubt people will be on it much longer…
    Alice Xx

  36. January 12, 2018 / 8:46 pm

    I loved how your feed evolved. I’m trying to figure out my insta theme. So far, nothing. Looking for a camera and some blog props and then, we’ll see. 🙂


  37. January 12, 2018 / 9:14 pm

    I agree, each and everyone of us has their own different styles therefore never compare yourself from others as you are beautiful and unique in your own way. I am a new blogger and just recently started working on my social media accounts and yes there was a time when I was comparing my account to others which just made me feel bad about myself. But I guess we just need to learn to love ourselves to improve, grow and be happy about who we are and what we can do.

  38. January 12, 2018 / 9:35 pm

    Me! I want a blogger bestie in London! I’m new on instagram and I’m still figuring it out. I still have long way to go before I reached the followers you have in yours. I followed you on instagram I wish to connect and learn important things like how to get such many followers. I hope you can help me too, if you can visit mine its i_fill_life on insta 🙂 All the best!

  39. January 12, 2018 / 9:38 pm

    First off; I love your feed! But I totally feel you! Instagram is fun, but the comparison game is soooo depressing. I often wonder how so many of these women have such lush furnishings, clothing, and home decor, and I’m like, 10 years older, and just starting to furnish my home. However, I’m learning to do the best I can with what I have, and hopefully, my followers will love and support me for who I am!

    Amber S.|

  40. January 12, 2018 / 10:42 pm

    Thank you for sharing your journey…your Instagram feed looks great! It was interesting to read how experimented with different cities and styles…

  41. January 12, 2018 / 10:48 pm

    I’m doing the same by not giving my feed any sort of theme. I love all kinds of pictures and not everything or everyone needs to be the same. Your feed looks great.💕

  42. January 12, 2018 / 10:53 pm

    Instagram is the last channel I adopted, as a hi-res DSLR photographer I was getting tired of attending blogging events and having other bloggers just swipe my photos off my blog and cut out my watermark and insta was just the worse. In the beginning to properly watermark a photo I had to do it on my computer and then transfer it back to insta to keep it from being ‘borrowed’ without attribution.

    I still prefer using my good camera so my insta rarely happens ‘in real time’.

    Despite being a social media consultant, like you, and quite frankly like most, I use it for those moments in life I want to share and there isn’t really one theme. One week I could be traveling so my travels will find their way to my feed, another week I could be at a conference or tradeshow and what I saw there will make it to my feed.

    The only path to success on any social channel including our blogs is one simple thing – authencity. We all approach the same things different ways and that is why I not only write a blog but have always read them.

    SMNG 🙂

  43. January 12, 2018 / 11:09 pm

    Your instagram feed is beautiful, I have to admit I don’t really have an IG style I just post what I want, which probably lets it down in some ways but is also me, I’m a bit of a missmatch.

  44. January 12, 2018 / 11:09 pm

    I’ve really started editing my pictures so they all have a similar look to them. I need to be more consistent about posting.

  45. January 13, 2018 / 5:53 am

    I’m not consistent with my instagram feed at all. For me, it’s about showcasing the posts on my blog. I guess that’s why I don’t have billions of followers! Your pictures look beautiful.

  46. January 13, 2018 / 11:01 am

    Well instagram is a great platform. And one of my favorite tools of expressions.

  47. Laurence
    January 13, 2018 / 7:33 pm

    Love the pictures. I also found my style in IG, but needed to create a new one for separate one with my private IG, And that is my travelling IG.

  48. January 13, 2018 / 10:37 pm

    I love the picture of all the colourful houses in particular. Great style and pics.

  49. January 13, 2018 / 11:20 pm

    I love your outfit looks great on you. Paris is on my bucket list very romantic place to go.

  50. January 14, 2018 / 12:36 am

    Yes the themes are popular these days and personally I am trying to follow one, but I am still not 100% sure if I will stick ti it. If you scroll down on very successful bloggers feeds, right when they started, you may notice that they were also experimenting with colors, filters, style. It is good to try different things and see what works for you.

  51. January 14, 2018 / 12:57 pm

    There is nothing wrong with a little comparison every now and again. That being said we should all embrace our individuality! Nothing wrong with “colourful and messy”. It makes you stand out more! Love your pictures!

  52. January 14, 2018 / 1:34 pm

    Your instagram is full of brightness and I love it. Mine is full of books, and then I have one full of my kids.

  53. January 14, 2018 / 2:07 pm

    i love your blog and insta feed – ended up clicking through on all your other posts as well. i think you should do what feels right

  54. January 14, 2018 / 2:22 pm

    My least favorite part of being a blogger is how brands and agencies compare me to others before they hire me. The competition in order to get paid is pretty stressful. I feel it most on Instagram. I try not to compare myself to others and instead just make my best pics shine. The biggest thing for me now isn’t so much a theme or style but I need more followers in order to get hired for opps.

  55. Shell
    January 14, 2018 / 2:47 pm

    I think your Instagram feed is gorgeous…. I love Instagram and feel like I’m slowly but surely gaining new followers but I don’t follow a theme. I just post what I love.

  56. January 14, 2018 / 7:47 pm

    I just had to come follow you! I think your pictures are gorgeous and its great that you’ve experimented with different styles and filters. My instagram is rather messy – I don’t feel like I do well on there, I’ll gain and loose 3 followers with every post and linger around the same follow count, I wish I could crack it but I just can’t seem to.

  57. January 14, 2018 / 9:11 pm

    It’s quite a tricky thing to make your instagram account look so beautiful, all pictures with the same filters. But I think it’s better to add regular pictures, maybe slightly edited with balance of the shadows etc, but you at least show the true colours 😉 I like that 🙂

  58. January 15, 2018 / 1:43 am

    Feeds can be really hard to maintain. I really like your instagram feed.

  59. January 15, 2018 / 1:53 am

    I am in the same place as you are, fellow influencer! 🙂 Anyway, your photos are really awesome.

  60. January 15, 2018 / 2:11 am

    Finding the right style is key to building your Instagram presence. It’s helped me throughout the years.

  61. January 15, 2018 / 3:21 am

    It seems you have a beautiful instagram feed.Through this post,I learned about importance of paying attention on instagram feed.Your posts are beautiful!

  62. January 15, 2018 / 4:12 am

    I agree with everything you said, completely! I was struggling with the same feeling except my pics just outright suck, whereas yours are very pretty (love that rainbow dress outfit!) and I resolved to learn photography this year so that I can improve. I think you’re right though, they do such a great job inspiring! And now yours will inspire me too!

  63. January 15, 2018 / 4:31 am

    For me, I just post and post everything that I want to share. I know I need to have some sort of layout or theme in my posts but I just love to share what i want. I love your feeds too!

  64. Adepoju Grace
    January 15, 2018 / 5:37 am

    Everyone has had to discover their style on Instagram. It’s a good thing you found yours. Nice feed you’ve got.

  65. January 15, 2018 / 5:43 am

    I love your feed and i think is a really well designed feed. Most times i would compare myself to others and just say damn it, i am gonna keep doing what i am doing whatsoever.. lol.

  66. January 15, 2018 / 5:50 am

    Instagram is all about doing what works for you. I have a theme but it can be hard to maintain sometimes.

  67. January 15, 2018 / 9:38 am

    Good job there! My insta account is filled with totally random stuff, and I’m afraid that the style is not at all consistent either. Organising and planning aren’t my strong points.

  68. January 15, 2018 / 9:48 am

    I have learnt to stick to my Instagram theme for well over a year now & I am really really really pleased with how my Instagram look. What I hate about Instagram however is the lack of potential to grow. The algorithm just ruins it all for me & it can really demotivate people from posting as much as they would like to as most of the stuff doesn’t get seen and just drowns underneath all the popular posts! Hmph!

  69. January 15, 2018 / 3:41 pm

    You have given a different perspective for Instagram feed. Though I have myself never thought this way while posting on my page.

  70. January 15, 2018 / 6:37 pm

    I love going back and looking at someones feed over the years to see how they’ve progressed. My feed is crazy and all over the place, but that’s okay, change is good.

  71. January 15, 2018 / 7:02 pm

    I am not even on Insta yet…it is a big step and a lot to do so im leaving insta until 2019, as I am way too busy. Looks like you are doing well though, love your piccys x

  72. January 15, 2018 / 7:28 pm

    I think everybody has their own unique way of presenting themselves to the world and it is okay to have your own way of showing who you are. I do like Instagram and I find something so interesting and different everytime I go on that platform.

  73. Veronica@inveronicascorner
    January 15, 2018 / 9:01 pm

    Love your style, 😉 and yes I’ve definitely experimented with themes and the overall vibe of my Instagram account to discover what I and my followers like best.

  74. January 16, 2018 / 2:22 am

    Up to this day, I still havent found my Instagram style. My preferences just keep on changing! But I so glad I read your post, now I know that I am not alone in the perfect instagram struggle 🙂

  75. January 16, 2018 / 4:11 am

    Your pictures are great regardless of this theme or aesthetic trend going around on Instagram. I agree that as long as you love the pictures you take and that you, yourself, love your “style” on Instagram, that is all that matters.

  76. January 16, 2018 / 12:31 pm

    Instagram stresses me out….I would love to have more followers but a rough beginning , I dedided to post only when I actually have something meaningful to share…I see plenty of feeds that really do not add any info whatsoever…..your feed looks great!

  77. January 16, 2018 / 2:11 pm

    I loved your feed…my feed is also a mix and match of everything but i like it that way since that is how my life is…properly organized and monotone feed is just not my thing..

  78. January 16, 2018 / 3:08 pm

    It’s so easy to get caught up in the comparison game with Instagram as there’s so many gorgeous accounts around! Your photos are stunning though and as long as you like them, that’s all that really matters 🙂

  79. January 16, 2018 / 6:48 pm

    I have not yet started my Instagram journey yet but some of your Insta post that you have shared here have made me crazy about this.. I loved your thought to post colourful pics in your Insta account.. I think it adds positivity in the minds of the viewers…

  80. Shubhada Bhide
    January 17, 2018 / 2:11 am

    Sometimes I find it so hard to find my style but I just do what I love to and that makes me feel so happy! You have a beautiful feed by the way!

  81. January 17, 2018 / 10:43 pm

    This is so helpful as I have recently set up a new Instagram and I’m trying to find my style but it can be a bit hard.

  82. January 20, 2018 / 8:10 am

    Been on Instagram for not so long and I’m still struggling to find my style. And your post is going to come in useful for me in taking it up the next level. Your page looks absolutely put together, by the way.

  83. January 20, 2018 / 4:16 pm

    Your Instagram is beautiful! I too struggle with comparing myself, it’s human nature I feel sometimes. What I get really comparing myself to others about is when I see people having a ton of followers and tons of likes. Whether they are bought or not, I still get quite discouraged. But thanks for sharing your story, I loved this post and your Instagram!

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