What have we taught you so far? How to grow your blog with Pinterest. What you should do and should not do on Instagram. We’ve also given you general tips to promote your blog like a pro across all social media channels. Today, we’re talking about a specific social media, the first one to make it into our lives: Facebook! And there is so much to say, because it is such a good channel for bloggers!
1. Have a Facebook Page
The first step is to create a Facebook page for your blog. Enter all your information, who you are, what you do and add the URL to your blog. Sounds obvious, right? Don’t laugh. Never underestimate the power of a Facebook page. Seriously, it will bring you readers. And the loyal kind! The publication frequency is up to you. We post twice a week at least, when a new post goes live. We have linked our Instagram to our page so sometimes, our pictures end up on our Facebook page too. The more you post, the more people will be likely to see it, so even a picture with no caption can get some likes, bring engagement and increase reach!
2. Invite people to like your page
This is in the continuity of the previous point. You need people to be able to see your page. Only people who follow your page will see your content on their feed. However, you need to engage with others. Invite all your friends to like your page. They might, they might not. But if they do, they will see your posts on their feed, may like them. Then, their friends may see that they have liked them, and so on. In the end, you might have a strong following of people that are likely to go on your blog. It is just raising awareness.
3. Join bloggers’ groups
There are so many bloggers’ groups on Facebook. One for every niche: fashion, beauty, lifestyle, food, etc. Some groups are specifically made just to help bloggers increase engagement on a specific channel: Facebook, Instagram, Twitter, etc. They give you the opportunity to promote your blog every day. Be just careful, these groups have rules and breaking them might have you removed or blocked. These groups are based on reciprocation, supporting others and increasing engagement. As a result, when you do comment or like a post, you know that it will be reciprocated. You just have to search for blogging groups on Facebook: UK Bloggers, Bloggers Supporting Bloggers, Bloggers World, etc.
4. Share your posts in groups
Some groups are really strict on the things you can publish. They have a detailed schedule and the admins will be the only one allow to post threads in the group. Other will give you the freedom to post anything you want whenever you want. These groups can be really useful when it comes to sharing a post. Share a post from your Facebook page to increase reach and engagement. It is just one publication but shared across an entire social media. Even though it might not bring you a lot of traffic right away, it will increase your reach. Groups such as F.B.L. Bloggers, Love Beauty Bloggers, Blogging Network, etc. are great for that.
5. Engage in threads
Some Facebook blogging groups have daily threads. It can be for anything: Instagram engagement, Facebook likes, post sharing, blog comments, etc. You have a bit of everything. I find the blog comment thread the most useful. There usually is a limit on how many links people can drop on one thread. Once you’ve dropped your link, just follow the rules of the thread, that is, comment all the other blogs. It might sound long and exhausting but these threads are amazing sources of traffic. You usually find the same persons doing them so you’ll have returning visitors, which is good for your blog statistics. Also, if someone always read your blog through threads, they might come to like it, subscribe to your newsletter and read it on a daily basis even though you might not be doing threads anymore.
6. Use Facebook ads to push your posts
This point is absolutely optional and nothing you should feel compelled to do. I have heard few bloggers talking about Facebook ads and read articles too. I don’t know if it is worth it as a blogger. It might definitely be worth it as a brand but as a blogger, I have no idea. You might want to try if you know exactly what you want from it and already know how Facebook ads works.
So, what do you think? Did you learn something new today? Are these tips useful? Did you know some of them? Or are you already doing some of them? Any tips you would like to share with us? Tell me everything!
Thank you for reading. I hope you liked this post!
See you soon,