How To Increase Your Following On Instagram

How To Increase Your Following On Instagram

Even since the Instagram algorithm changed, growing there has been a nightmare. Organic growth is so hard. Engagement is at its lowest. This follow/unfollow trend is driving everyone crazy. People are buying followers and likes. It has become a race to popularity and it is really hard for those who truly work their ass off to make something of Instagram. A few months ago, I wrote a post on DOs and DON’Ts of Instagram. Today, I am sharing with you some other tips that helped me grow my Instagram following. Keep in mind that they are not a miracle solution but I hope they will help you a little.

7 tips to increase your Instagram following

1. Don’t try to be someone else

It might sound obvious to everyone and stupid to emphasize on this but I do think it remains the most important aspect of Instagram. Instagram is a really visual tool that translates your blog identity. Thus, it must be unique and truly reflect who you are. I am not saying that you cannot have a look at what other influencers are doing. I look for inspiration everywhere myself. Creating your own visual world and blog persona on Instagram will make you unique, interesting and probably more engaging. People tend to be curious towards what they have never seen and will follow you if they think you have something interesting to share. However, finding your own tone of voice takes times so don’t worry if you’re not there yet. It took me two years to finally decide on what I wanted to see on my Instagram. My feed went from super bright to flatlays only, to zero consistency, then total white to finally, go full on colors. I might have lost few followers in the process but remember that you are doing this for yourself and you want something that reflects who you are. I really like my feed now and have noticed an increase in followers as the quality of my pictures got better.

2. Use the right hashtags

People either love or hate hashtags. Some advise not to use any, some other between 5 and 11, some even to go full on to 30, which is the limit you are allowed. Using the right hashtags can expose you to large and targeted audiences, get you more engagements and likes, and ultimately help you increase your following. There are many combinations of hashtags out there you can use. Personally, I like to use both really popular and smaller ones. Indeed, using small hashtags will give you better chances to be at the top of that particular hashtag list. They can be related to your niche, to a community, to a brand or to anything you think potential audiences might be interested in. When it comes to choosing hashtags, make sure they are not banned from Instagram or will not get you shadowbanned, which would have the opposite effects to what you want to achieve. I have created on my iPad a set of hashtags for each kind of pictures I might post so that they are already ready and I just have to copy and paste. You can also go have a look at what other influencers do, see which hashtags they are using and how it impacts their engagement. Abbey Louisa Rose has a great post with sets of hashtags for several niches.

3. Engage with targeted accounts

Using hashtags gives you exposure to new people and can help you get more followers. Another way to accelerate that growth is to go look for new potential followers and engage with them. A big mistake I did when I started out with Instagram is to choose a really big influencer, tap into their following and engage with random accounts. I got many followers that way but I quickly realized that they were not engaging with my content. Results? A waste of time and energy, a high following with a low engagement. I still think that interacting with other people can really help but you must do it in another way. People will engage with your content if they are interested in it. Thus, I highly encourage you to strictly target the people you will interact with. If your niche is fashion, find a fashion blogger with a good followers to likes ratio. Do not tap into their followers but into the likes they got on a picture. There, go interact with accounts from your niche. Use a combination of likes and meaningful comments. You may get less followers if you closely target but they will be real and active followers. Instagram has a limit of likes you can give in one hour so do not spam people. Give you a limit of 40 to 50 highly targeted account to engage with every other day.

4. Tag & hashtags brands and influential accounts

A really good way to gain exposure and ultimately bring new people to your account, is to see your content repurposed on other’s account. Brands love to regram good quality content from bloggers and customers as it makes them more relatable and shows that real-life people are actually buying from them. Sometimes brands even have a specific hashtag so that people have a chance to get featured: #AsSeenOnMe (ASOS), #ThisIsNewLook (New Look), #TopShopStyle (Top Shop), etc. Some other instagram accounts exist for the sole purpose of reposting other’s content whether it be fashion (#prettylittleiiinspo, @streestyle_london, @ootdmagazine, @ootdgals, etc) beauty, lifestyle or any other niche; or are just a community or network of people: #TheEveryGirl, #mcrbloggers, #BloggersTribe, etc. Tagging them on your picture might get you a repost. And finally, you get profiles such as which have made a business of shoppable Instagram feeds. You never know, tagging and hashtagging them might get you a regram and exposure to their followers or an invite to the app.

5. Use Facebook Groups

Until really recently, I used Facebook for blog promotion only. We have a Facebook page and are part of few groups where I shared our content. Then, I discovered blogger help groups. Some of them will allow promotion for all social media, others will just focus on a particular one. Instagram is our main focus here. Since the algorithm changed, it has been really hard to get good engagement on posts. You will see content that the app think you will link depending on previous interactions so you might miss out on a lot of pictures. The algorithm has another function. When you post, it will show your picture to a sample of followers for 20 minutes. Depending on the engagement you’ll get during this time, the algorithm will either push the post onto more feeds or just hide it. Which is super annoying. These Facebook Group (Instagram fabulous, Instagram Blogger UK, UK Instagram Support, etc) all have post called “Instagram Instant” where you can promote your latest pictures within the first 20 minutes after publication, so that it gets more engagement and ultimately gets seen by more people. This thread are based on 100% reciprocation. These groups also have other threads for likes, comments, followers, etc. Completing these is time consuming but it helps you interact with other accounts and get more engagements.

6. Host a giveaway

Hosting a giveaway is a great way to show your followers that you care about them. You are giving them the chance to win something. It can be seen as a reward. And even if it is not, who does not like some freebies? Giveaways have another function: it can help you increase your following. There are many ways you can organize it. On your own or looping in other influencers, not more than five. If you are hosting the giveaway on your own, a common entry mechanic is to ask people to follow you and tag their friends. Those who are lucky enough to work with brands on a regular basis can manage to get them to sponsor the giveaway and to provide the prizes. There, entries will require people to follow both the brand and you. Otherwise, you can choose to buy something yourself and give it away. When doing so, keep in mind that people must have a good reason to enter you giveaway. It needs to be worth it. Ask yourself if you would like to win the prize. If not, it might be wise to choose something else. I’d advise to run a giveaway on Instagram for at least a week, maybe even two, with a reminder half-way. You can also promote the giveaway on your social media to drive people to your Instagram. Sometimes people will unfollow straight after the end of the giveaway. However, most people stay.

7. Use Insta Stories

I have to be honest with you here. When Instagram announced that the app would now include Insta story, I was convinced this was the most useless feature ever! We already had snapchat and people were there so why should I spend time on Insta stories? And considering the amount of people I was following on Instagram, I could not be bothered to check everyone’s stories. So I kept on using Snapchat until I completely lost interest and naturally started to watch people’s Insta stories. I realized I got it all wrong because this feature made the end even more convenient. Instagram was still this visual tool I loved plus all the features of Snapchat. Two apps in one. So I started to use them. Not on a super regular basis but I still tried to document my life or interested events. Insta stories are like pictures. They can appear in the research tab and be suggested to people, which can start to follow you. And even though you don’t get new followers, you can drive traffic to your blog by promoting it through your stories.

Denim Jacket – Pull & Bear
Tee-shirt – H&M
Trousers – Oxbow
Sneakers – Adidas
Necklace – Maty
Bag – Marks & Spencer

How are you with Instagram? Are you super active? How do you find growing there? Do you find these tips useful? Any you have already used and that proved successful? Or any tips you have that could help the rest of us fight the algorithm?

I hope you liked this post. Thanks for reading.

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  1. November 1, 2017 / 9:11 pm

    Growing instagram can be stressful, at least I think that because that constant follow/unfollow game and not understanding algorithm get’s stressful! Thanks for your tips! xx

  2. November 2, 2017 / 12:13 pm

    I agree with all the tips here! Originality and being yourself is the key.

  3. November 2, 2017 / 12:46 pm

    Thank you for these tips! I find Instagram to be frustrating with getting followers! So many do that follow/unfollow thing and it’s annoying. I try to always post daily, but I haven’t done a story yet.

  4. November 2, 2017 / 1:30 pm

    It’s getting harder and harder to gain a good a following on instagram so these are great tips! I never would have thought to use Facebook to gain an instagram following. Brilliant!

  5. November 2, 2017 / 8:11 pm

    These are all awesome tips! I’ve gained 5,000 followers since last Christmas without spending money and just engaging more!

  6. November 2, 2017 / 9:15 pm

    I like your practical and good advice. Also, I must have your shoes!

  7. November 2, 2017 / 11:36 pm

    These are some absolutely fantastic tips I really need to try and work on my Instagram and I shall have to keep these tips in mind to do that.

  8. Claudia Krusch
    November 3, 2017 / 12:33 am

    I use my Instagram a lot as a personal page. I will have to start using it for my business as well. I will have to try these tips to increase my followers.

  9. November 3, 2017 / 1:39 am

    Thanks. Very useful article. My goal is to increase followers.

  10. Jen Walker
    November 3, 2017 / 3:15 am

    These are excellent tips! My IG account grows when I am consistently active, something I’ve not been as much as I would like lately.

  11. November 3, 2017 / 4:39 am

    This is great advice. I was actually just wondering about insta stories this morning. I definitely need to look into using them. I haven’t gotten into that area of marketing at all yet.

  12. November 3, 2017 / 4:55 am

    These are great tips for Instagram users. If I ever get an account, I’ll refer back to this.

  13. November 3, 2017 / 11:34 am

    How do you find out which hashtags have been banned or shadowbanned? Great read!

  14. Veronica@inveronicascorner
    November 3, 2017 / 12:16 pm

    These are some great tips that I have used myself to grow my following and engagement. Great post.

  15. November 3, 2017 / 12:18 pm

    These are some great and useful tips… I know how it is grow our Instagram… By the way I love your outfit ❤️

  16. November 3, 2017 / 12:28 pm

    I like your first point the most. You should never try to be someone else. Never! I never considered engaging with targeted audiences. I will try that and see how it works out.

  17. Jessica Taylor
    November 3, 2017 / 1:41 pm

    Instagram has definitely been the hardest social media for me to grow! Thanks for the tips!

  18. Heather
    November 3, 2017 / 3:14 pm

    My focus has been on instagram stories this year. Since it pops up on top of people’s search page, it is easier to get others to check out my story.

  19. November 3, 2017 / 3:57 pm

    Thank you for the great tips for growing your Instagram following! I have been stuck for a while and need to try something new.

  20. November 3, 2017 / 4:45 pm

    Great tips! There is always a balance between being authentic and strategy.

    Sondra xx

  21. November 3, 2017 / 6:19 pm

    Yes all of these tips are spot on! Instagram can be difficult because of the algorithm, that’s for sure.

  22. November 3, 2017 / 6:45 pm

    i love your outfits girls i think its between like a fresh and cute

  23. November 3, 2017 / 7:43 pm

    I love your tips. I think the most important one is the first one, do not try to be someone else.

  24. November 3, 2017 / 9:06 pm

    Instagram has changed so much in the past year! These are great tips that will help a lot of people

  25. Shubhada Bhide
    November 4, 2017 / 2:59 am

    It’s really hard and stressful to grow Instagram. And these tips look so helpful, will definitely check and try these. Great article!

  26. November 4, 2017 / 3:23 am

    Great tips! Instagram marketing is alot of fun but it’s also kind of a game. I mostly just like taking pretty photos.

  27. November 4, 2017 / 5:26 am

    I’ve been doing most of what you have written here. When I do that, the follow shoots up then in just a few hours, it goes down again. The follow/unfollow game is really mind boggling. I don’t know how to make of it.

  28. November 4, 2017 / 8:49 am

    I got about 10000 followers but since the algorithm changed I am convinced they just don’t see me. Oh well

  29. Shell
    November 4, 2017 / 8:29 pm

    Instagram is definitely stressful for me. I appreciate your tips to make my experience with it better .

  30. November 4, 2017 / 11:35 pm

    Oh wow! I had no idea there were accounts devoted to reposting photos from people. That could be a great boost! I know I need to use my instagram stories more, but I’m so self-conscious about about my voice sounding weird to people. I suppose I need to suck it up though. I’m going to because of this post! Thank you!


    Breanna Catharina

  31. November 5, 2017 / 5:07 am

    It really is about being yourself and choosing to showcase what you want. I’ve just gotten into using more Insta story…its really great tool.

  32. November 5, 2017 / 10:42 am

    Great tips indeed. Yeah, correct use of hashtags is very important and so is participating in FB support groups. Going over to check your insta account. 🙂

  33. November 5, 2017 / 10:48 am

    Hello, Corrine and Kristy.

    I love your jacket! It is so classic. Great tips you got here. I totally agree with “Don’t try to be someone else”. Just be you.

  34. Chuck
    November 5, 2017 / 11:26 am

    Great tips!! Would surely try to follow these. Very useful!!

  35. Angela Ricardo Bethea
    November 5, 2017 / 12:16 pm

    These tips are awesome and practical! I’ve tried some of these and it works! 🙂

  36. sadhna shanker
    November 6, 2017 / 6:22 am

    am not on Instagram but i am sure your advice would have helped those who are. Informative post. well written.

  37. November 6, 2017 / 7:41 am

    I’ve managed to grow my IG account by using hashtags. Will try the other tips here too.

  38. November 6, 2017 / 3:12 pm

    My Instagram is not at all great. So I find these tips helpful. Thanks I’ll try these, it might work for me.

  39. November 7, 2017 / 7:02 am

    I love the insta stories. I feel like I can connect with my audience in real time. It’s so much more authentic.

  40. Candy Rachelle
    November 7, 2017 / 8:21 am

    I’ve tried some of these tips and it works. Using the right hashtags and don’t ever try to be someone being one of the most effective to have a lot of followers on Instagram.

  41. Megan
    November 7, 2017 / 4:51 pm

    Great Tips! It can be very hard to grow a following these days!

  42. November 10, 2017 / 12:55 pm

    My favorite thing to do to increase engagement is giveaways! People always love free stuff so it’s easy to catch their attention with it. Plus you get to see who are your real followers in the process

  43. November 10, 2017 / 11:07 pm

    Some really good tips here, I recently started a new account and I’m finding it really difficult to make the time to build it up. It’s been so much harder than my previous accounts

  44. January 6, 2018 / 8:13 pm

    Good tips! I have been doing most and have been gaining followers slowly. Never enough time to build my social media!

  45. January 7, 2018 / 10:09 am

    Of all social networks, I use Instagram the least. I’ve only put three images that have been standing for months. Thank you for these tips, maybe I decide to be more activated.

  46. January 7, 2018 / 11:09 pm

    I am not active on Instagram and therefore, love your strategies because I am still new to Instagram. I have thought of doing a giveaway but until now I didn’t know how to’s and learned something new.

  47. Diana
    January 8, 2018 / 5:23 am

    These tips are awesome and practical! My favorite thing to do to increase engagement is giveaways!

  48. Bobbi
    January 8, 2018 / 3:53 pm

    These are some really great tips! Growing Instagram is definitely one of my goals this year.

  49. January 8, 2018 / 4:34 pm

    Instagram is one of my favorite platforms, but the constant algorithm changes drive me nuts! I have had to adopt an attitude of just being consistent.

  50. January 8, 2018 / 6:21 pm

    Thank you for sharing your tips. Now, I know how to boost my presence on Instagram.

  51. January 8, 2018 / 9:13 pm

    Very informative! I’ll checked all the insights that I learned here, hopefully itll work.Thanks

  52. January 9, 2018 / 3:11 pm

    I am trying to create better content that reflects me as a person and I always use FB groups to get engagement on Instagram. fingers crossed 🙂

  53. January 9, 2018 / 9:06 pm

    These are such great tips! It’s definitely harder to grow your IG these days and takes a lot more strategy.

  54. January 11, 2018 / 12:49 am

    Great tips! I agree remain unique and true to what your blog is all about.

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