Big makeup brands are being criticized for testing on animals. The cruelty-free movement is going stronger. However, how hard it is to find cruelty-free products that are also cheap and high quality? It no longer is with Avril Cosmétiques: cruelty-free, vegan, organic and oh-so cheap!
Avril Cosmétiques is a French beauty brand created in 2012. There objective is to make organic makeup affordable to all women. As a matter of fact, they four core values are: quality, ecology, price and service. Indeed, each product must be easy to use and subject to strict controls by an independent organisation. 95% of the ingredients are organic and they don’t test on animals. Organic, vegan and cruelty free. They also don’t do advertising, which is the main reason why their products are so cheap.
The brand was kind enough to send me some products to review: a lipstick, a mascara, a black pencil, an eyeliner and a BB cream. Total, it would have amounted to €31 or £27. I am no expert in makeup and beauty brand but I think I can tell that £27 for five makeup products that are also organic, cruelty-free and vegan is a pretty good bargain. I created a makeup look with the product they sent. You can see a before/after below. Don’t pay attention to the difference in light. I took the first picture with my iPhone and the second with my camera.
I can say that the products are all super easy to apply, and as much to remove. The pigments of the pencil stick really well on the eyelid and they are really strong. Adding the eyeliner on top was so easy. I always struggle with eyeliners. You know, the symmetry and application issues: too big, too thick, is it the same on both sides, etc. However, in that case, it went off without a hitch: quick and easy; because of the perfect thickness and flexibility of the brush. The mascara separates eyelashes really well, so another win I guess.
Now, let’s move onto the BB cream. I don’t usually put anything on my face. I don’t have time in the morning and I would have no idea where to start anyway. Foundation and concealers are almost unknown territories to me. The advantage of a BB cream is that you apply it just like any other face cream with an added value: it also acts a bit like a foundation. In the present case, the BB cream hid most of my skin flaws while giving the feeling that I was not wearing anything.
Let’s finish with the lipstick. I always go for bright colors when it comes to lipsticks. My skin is a bit tanned and I have dark eyes so I always thought it would create a nice contrast. When I wear lipstick, red, orange and fuchsia are my go-to colors. However, this time, I chose to try something else: plum purple. I love how bright it looks on me and how smooth the texture was. Easy to apply, easy to remove, another winner.
Just so you know, I usually suck at putting makeup on. The only thing I can do – and that I also fail most of the time – is to draw that line with eyeliner on my eyelid. So now you understand why I am so pleased with Avril Cosmétiques.
Did you know about the brand? Have you tried any of their product? Will you know? Have you already struggled with finding cruelty-free, affordable and high-quality beauty products? What do you think of Avril Cosmétiques?
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